برساخت‌های اجتماعی زنان از زنانگی ریزوماتیک در بستر مراکز ورزشی، آرایشی و زیبایی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکترای جامعه شناسی دانشگاه آزاد دهاقان

2 دانشیارگروه علوم اجتماعی دانشگاه اصفهان

3 دانشیار گروه پژوهشی دانشگاه هرمزگان

چکیده

مفهوم زنانگی به‏مثابه­ی سازه‏ای اجتماعی که در زمان‏های مختلف مدلول‏های متعددی داشته، به دنبالِ «شدن‌های» مختلف است که یکی از بسترهای مهم آن مراکز ورزشی، آرایشی و کلینیک‌های زیبایی است. بدین منظور شناسایی دلالت‌های زنانگی هدف پژوهش حاضر است و محققان برای رسیدن به این هدف به سراغ مشتریان کلینیک‌های زیبایی، باشگاه‌های ورزشی، آرایشگاه‌ها و مراکز بهداشتی رفتند و با در نظرگرفتن معیار اشباع نظری با 50 نفر از زنان و دختران، مصاحبه­ی نیم‌ساخت‌یافته به عمل آمد. اطلاعات حاصل‌شده با استفاده از نرم‌افزار ان‌ویوو 11 و نیز با استفاده از نظریه­ی داده‌بنیاد (رویکرد کدگذاری استراوس) مورد تحلیل قرار گرفت و در قالب مدل پارادایمی ارائه شد. در این پژوهش، هژمونی فرهنگی غرب و صنعت فرهنگ در قالب شرایط علّی، هویت بریکولاژ و تسهیل‌شدن جراحی‌ها و اعمال زیبایی به‌عنوان شرایط مداخله‌گر کشف شد. هم­چنین چالش زیبایی و نمایش جنسی به‌عنوان شرایط زمینه‌ای در نظر گرفته شد. فانتزی‌های زیبایی و جنسی و آبژگی جنسی، خودپنداره و افزایش ولع جنسی نیز به‌ترتیب به‌عنوان استراتژی‌ها و پیامدهای زنانگی یافته شد. در نهایت نیز مفهوم زنانگی ریزوماتیک به‌عنوان هسته­ی مرکزی استخراج شد. توجه به مفهوم مذکور دلالت‌های زنانگی را به‌خوبی تصویر می‌کشد.

کلیدواژه‌ها


عنوان مقاله [English]

Women's Social Construction of Rhizomatology in the Context of Sports, Cosmetic and Beauty Centers

نویسندگان [English]

  • N Chini 1
  • A Hashemyanfar 2
  • H. M Kangarani 3
1 .
2 .
3 .
چکیده [English]

The concept of femininity as a social construct that has had many implications at different times is followed by various "occasions", one of the important foundations of which are sports centers, cosmetics and beauty clinics. To this end, the purpose of this study was to identify the implications of femininity. The researchers went to the customers of beauty clinics, sports clubs, hairdressers and health centers to achieve this goal, and with the consideration of theoretical saturation standard, 50 women and girls were interviewed with semi-structured interviews. The obtained information was analyzed using the AnviVo software 11 and also using the data base theory (Strauss coding approach) and presented in the form of a paradigm model. In this research, the cultural hegemony of the West and the culture industry were discovered in the form of causal conditions, the identity of the brucollage, and the facilitation of surgeries and the application of beauty as intervening conditions. Also, the beauty challenge and the sexual representation were considered as ground conditions. Sexual and sexual fantasies, sexual imagination, self-concept, and increased sexual desire were also found as strategies and implications of femininity. Finally, the concept of rhizomatous femininity was extracted as a central nucleus. Paying attention to the concept reflects the implications of femininity

کلیدواژه‌ها [English]

  • Gender
  • femininity
  • rhizome
  • signification
  • women's space
  • Construction
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