مدل کیفی تمایل به جراحی زیبایی بانوان در دوره کرونا

نوع مقاله : مقاله پژوهشی

نویسندگان

• مریم نادمی ¹
• اکبر طالب پور ²
• فرح ترکمان ¹

¹ گروه جامعه شناسی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.

² دانشیار گروه علوم اجتماعی، دانشکده علوم اجتماعی و اقتصاد، دانشگاه الزهراء، تهران، ایران.

10.30495/jzvj.2023.30506.3853

چکیده

پژوهش حاضر با استفاده از رویکرد کیفی و روش پدیدارشناسی براساس مدل گراندد تئوری به منظور بررسی جامعه شناسانه پدیده جراحی زیبایی در بین زنان انجام شده است. یکی از نوآوری های پژوهش حاضر بررسی تاثیر پاندمی کرونا بر تمایل به جراحی زیبایی بانوان است. در این مطالعه ابزار گردآوری اطلاعات، مصاحبه نیمه ساخت یافته بوده است. جامعه مورد بررسی بانوان ساکن شهر ایلام بودند که سابقه جراحی زیبایی در ایام پاندمی کرونا داشته‌اند که با روش نمونه‌گیری هدفمند، تعداد 16 نفر از این افراد انتخاب شدند. نتایج پژوهش مرتبط با عوامل علی در خصوص تاثیرات پاندمی کرونا بر تمایل به جراحی زیبایی دو تاثیر متضاد شناسایی شدند. دورکاری ناشی از پاندمی تاثیر مثبت بر تمایل به جراحی زیبایی زنان داشته و در مقابل اثرات منفی عبارتند از ترس از ابتلا به کرونا و استفاده از پوشش ماسک در محل کار و سایر اماکن عمومی و کاهش مراسمات و بازدیدهای اقوام و آشنایان که در نتیجه تمایل آنها را به جراحی زیبایی کاهش داده است. همچنین یافته‌های پژوهش نشان می‌دهد که بیشترین مفاهیم مربوط به ابعاد کیفی گرایش زنان به عمل جراحی زیبایی در ایام پاندمی کرونا، مربوط به بعد اصلی خودانگاره منفی زنان می‌باشد و از این منظر عامل پنهان نمودن معایب فوقانی صورت به دلیل استفاده از ماسک در ایام پاندمی آنها را تشویق به عمل زیبایی در بخش‌های فوقانی صورت نموده است. همچنین انزوای اجتماعی ناشی از کرونا که از مقوله های ترس از طرد شدن بوده است آنها را به عمل جراحی زیبایی تشویق نموده است.

کلیدواژه‌ها

• روش کیفی
• گراندد تئوری
• پدیدار شناسی
• جراحی زیبایی
• پاندمی کرونا

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عنوان مقاله [English]

Qualitative Model of Women's Desire for Cosmetic Surgery in the Covid-19 Pandemic Period

نویسندگان [English]

• Maryam Nademi ¹
• Akbar Talebpour ²
• Farah Torkaman ¹

¹ Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran.

² Associate Professor, Sociology Department, Social Sciences and Economics Faculty, Alzahra University, Tehran, Iran, Corresponding Author.

چکیده [English]

The current research was conducted using a qualitative approach and phenomenological method based on the grounded theory model in order to sociologically investigate the phenomenon of cosmetic surgery among women. The researched population were women living in Ilam city who had a history of cosmetic surgery during the corona pandemic, and 16 of them were selected using a targeted sampling method, The results of the research related to the causal factors regarding the effects of the corona pandemic on the desire for cosmetic surgery, two opposite effects were identified. Remote working caused by the pandemic has a positive effect on women's willingness to undergo cosmetic surgery, while the negative effects include the fear of contracting the corona virus, the use of masks at work and other public places, and the reduction of ceremonies and visits by relatives and acquaintances, which as a result It has reduced their desire for cosmetic surgery. Also, the findings of the research show that the most concepts related to the qualitative dimensions of women's tendency to cosmetic surgery during the corona pandemic are related to the main dimension of women's negative self-image, and from this point of view, the factor of hiding upper facial defects due to the use of the mask during the pandemic has encouraged them to perform cosmetic surgery on the upper parts of the face. Also, the social isolation caused by Corona, which has been one of the categories of fear of rejection, has encouraged them to undergo cosmetic surgery.

کلیدواژه‌ها [English]

• Qualitative method
• grounded theory
• phenomenology
• cosmetic surgery
• corona pandemic

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