تحلیل محتوای کیفی آسیب‌شناسی تلویزیون، بر نحوه سبک زندگی ارزش‌های فرهنگی اجتماعی زنان

نوع مقاله : مقاله پژوهشی

نویسندگان

• تهمینه شاوردی ¹
• زهرا خضری ²
• عاصمه قاسمی ³

¹ تهمینه شاوردی، دانشیار گروه پژوهشی جامعه‌شناسی، پژوهشکده علوم اجتماعی، پژوهشگاه علوم انسانی و مطالعات اجتماعی جهاد‌ دانشگاهی،

² زهرا خضری، دانشجوی دکتری جامعه شناسی فرهنگی، گروه علوم اجتماعی، دانشکده ادبیات، علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه

³ عاصمه قاسمی، استادیار گروه علوم اجتماعی، دانشکده ادبیات، علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

10.30495/jzvj.2023.28154.3589

چکیده

مقدمه و هدف:. توانایی تلویزیون در جریان‌سازی‌های فرهنگی و تاثیر آن‌ها بر شیوه‌های سبک زندگی بسیاری از جهت‌گیری‌های زنان در ارزش‌های را تحت الشعاع قرار داده است و این پژوهش با هدف تحلیل محتوای کیفی آسیب‌شناسی تلویزیون بر نحوه ارزش‌های فرهنگی اجتماعی سبک زندگی زنان شهر مهاباد انجام پذیرفته است. مواد و روش‌ها: این تحقیق از نوع تحلیل محتوای کیفی جهت‌دار بوده و اطلاعات مورد نیاز بر پایه مصاحبه‌های نیمه ساختاریافته گردآوری گردیده است. روش نمونه‌گیری گلوله برفی بود و اطلاعات از 27 نفر از مصاحبه شوندگان در حوزه کارشناسان رسانه و زنان آگاه، بدست آمد.
یافته‌ها: یافته‌های پژوهش حکایت از آن دارد که بین برنامه‌های تلویزیون داخلی و خارجی و ارزش‌های فرهنگی اجتماعی سبک زندگی زنان رابطه وجود دارد.
بحث و نتیجه‌گیری: نتایج نشان داد صرفاً استفاده از برنامه‌های تلویزیون نمی‌تواند به عنوان عنصر اصلی شکل‌دهنده ارزش‌های فرهنگی اجتماعی زنان به آن سمت و سو دهد. بلکه در کنار این عامل عوامل دیگری از جمله ضعف تلویزیون داخلی، تغییرات نظام اجتماعی کشور، تفکرات سرمایه‌داری و اومانیستی به تأثیر از فرآیند جهانی شدن، تنوع شبکه‌‌های اجتماعی مجازی و سایر عوامل اجتماعی اقتصادی تعیین کننده جهت‌گیری‌های ارزشی سبک زندگی زنان در جامعه شهر مهاباد است.

کلیدواژه‌ها

• تلویزیون
• آسیب‌شناسی
• ارزش‌های فرهنگی اجتماعی
• سبک زندگی
• زنان مخاطب

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عنوان مقاله [English]

Qualitative content analysis of television pathology on lifestyle, women's socio-cultural values

نویسندگان [English]

• Tahmineh Shaverdi ¹
• Zahra Khezri ²
• Asmeh Ghasemi ³

¹ Tahmineh Shaverdi, Associate Professor, Department of Sociology, Social Sciences Research Institute, Institute of Humanities and Social Studies, University Jihad, Tehran, Iran. (Corresponding Author)

² Zahra Khezri, PhD Student in Cultural Sociology, Department of Social Sciences, Faculty of Literature, Humanities and Social Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.

³ Asmeh Ghasemi, Assistant Professor, Department of Social Sciences, Faculty of Literature, Humanities and Social Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.

چکیده [English]

Introduction and Purpose:
The ability of television in cultural currents and their impact on lifestyles has overshadowed many women's orientations in values, and this study aims to analyze the qualitative content of television pathology on the socio-cultural values of women's lifestyles.
Materials and Methods:
This research is a qualitative content analysis and the required information has been collected based on semi-structured interviews. The sampling method was snowball and information was obtained from 27 interviewees in the field of media experts and knowledgeable women.
Findings:
Findings indicate that there is a relationship between domestic and foreign television programs and socio-cultural values of women's lifestyle.
Discussion and Conclusion:
The results showed that the mere use of television programs can not be shifted as the main element shaping the socio-cultural values of women's lifestyles. In addition to this factor, other factors such as the weakness of domestic television, changes in the country's social system, capitalist and humanist thinking due to the globalization process, the diversity of virtual social networks and other socio-economic factors determine the value orientations of women's lifestyles in Mahabad.

کلیدواژه‌ها [English]

• Television
• pathology
• socio-cultural values
• lifestyle
• women audience

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